Attitude, the key to success and achievable results.

Attitude is everything in life, especially if you want to start your own business and want to run it successfully, you will always need the right attitude. If you wish to become a female entrepreneur or you are already one, you have to keep in mind that attitude is the key to success.

As a female entrepreneur you may end up wondering what the right attitude is and what you need in order to be successful in your business. Let’s start by defining attitude. Attitude is a position assumed for a specific purpose (Merriam-Webster, 2022) and it is also behaving in a way that is caused by a feeling or opinion about something or someone (Cambridge Dictionary, 2022). This being said, it is important to realize that when you run your own business you need the right attitude, this is the attitude of an
The way how an entrepreneur approaches the business’s challenges has a direct effect on its success, especially because the major asset of a business is the entrepreneur herself. This is why it is very important for entrepreneurs to find out which correlated attitudes will help them to achieve their goals.

First, we will mention flexibility and reliability. These attitudes are essential. The ability to modify the way you run your business or how you usually solve a problem, will open the door to many possibilities. The attitude of flexibility helps you to keep an open mind, making it easier to look for solutions when your business is not running in a desirable way. It also helps you to relate more effectively to your clients and their needs, allowing you to show them that you are also reliable when you put effort into ensuring the delivery of your products or services in the way is needed by your clients. A happy customer is what makes a business stand.

As an entrepreneur you must also have confidence and determination. You have to rely on yourself and believe in your ability to face difficult tasks or complicated situations. Confidence will help you to be more determined, which is another attitude that an entrepreneur needs. Determination will allow you to have a firm purpose, to be goal oriented and to take defined decisions. Being in charge of your business with confidence and determination will give you the strength to tackle any task or problem along the way. At last but not least, passion and creativity, which are essential attitudes to grow a business. Passion is the force that drives entrepreneurs, it makes them move fast, take risks and to stand behind their products, services and ideas. Passion is also the fuel of creativity. As an entrepreneur you must be always open to innovation, the creation of something new and the constant use of your imagination.

Entrepreneurs must continuously challenge themselves to turn their products or services into something distinctive and better. All of these correlated attitudes are keys to business building and growing. Most importantly, at International Creative Women we believe that you must always make sure that you are authentic to yourself and to your customers. Show them that you love your business, your products and that you stand behind what you do, because at the end of the day, this will bring you many more smiles and that is something we can’t put a price tag on.

Gabriela Ley
Volunteer at International Creative Women.
International Creative Women | ‘T College 22, 5611EH Eindhoven |

Merriam-Webster. (n.d.). Attitude. In dictionary. Retrieved August 21, 2022 from
Cambridge Dictionary. (n.d.). Attitude. In Dictionary. Retrieved August 21, 2022 from https://

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