General
Wrap up the Year
With the 'Wrap up the Year' campaign, Stichting Binnenstad Eindhoven and city marketing organization Eindhoven365 invite visitors and residents to end the year on a festive note in Eindhoven. Not with a traditional Christmas market but with a typical Eindhoven twist to the lively city center.
The city will be "wrapped" with actual Eindhoven wrapping paper. In addition, shopkeepers and entrepreneurs organize various activities for everyone. This way, celebrating the holiday season in Eindhoven will be even more attractive to young and old.
City dressing
Wrap up the year can be seen all over the city. A gigantic stack of gifts appears on 18 Septemberplein. The window displays of, among others, the Rambam and Wildenberg Mode and the empty stores on the Hermanus Boexstraat and the Nieuwe Emmasingel turn into large dioramas with festive images. For children, there will be a treasure hunt along the shop windows. And the city will feel even cozier with new holiday lighting in the streets this year.
Collaboration with Eindhoven entrepreneurs
Wrap up the Year wrapping paper, gift tags, postcards, and coasters are available for stores and restaurants to reflect the style throughout the city. In collaboration with Muziekgebouw Eindhoven, there will be a cultural program with live music acts throughout the month. Children can participate in Christmas workshops in shopping center de Heuvel, and a wrapping service is available in the week before Christmas. The Wrap up the Year campaign website shows all the December activities.
Marketing campaign
The style of the Wrap up the Year campaign got its inspiration from the Eindhoven brand: the vibe. The patterns, colors, materials, images, and atmosphere match the year's dark months, from natural and warm to glossy and luxurious.
Organization
Wrap up the year is initiated and financed by the city center entrepreneurs. Near the end of the year, entrepreneurs pull out all the stops to make the city center look and feel more festive. The campaign is a collaboration between Stichting Binnenstad Eindhoven and Eindhoven365 (marketing and campaigning). Creative agency HeyHeydeHaas developed the concept.
